Tuesday, 3 February 2015

Sweeble, sweebleapp, bubblews and me

(Things have moved on since I put up the post below. There's more on my blog whatworkedwhatdidnt.com. From now on this site will concentrate on plans for Sweeble mark 3*)

People are talking about me. More accurately, there is web chatter. And emails.
This is me responding.
I own sweeble. As in the .com and other domains; the UK Ltd business; the UK Trade Mark and (the bit that really matters to me) its previous incarnations as user-generated content publishing*.
I'm not linked to bubblews or Arvind Dixit and Jason Zuccari, although I think they may have been behind a recent bid to buy my domains (them or this horse).
And I'm nothing to do with sweebleapp - although I understand why Dixit and Zuccari would want to try use the name sweeble: it's a great name - took me a whole jug of pina colada to come up with it back in 2006.
But right now I'm ok that a chestnut filly carries the name - not so sure about anyone else.

Weirdly enough I'd been thinking for a while now about relaunching sweeble and taking it back to its roots because, you know, the web world's turned since I first started this whole sweeble thing ... Sue

*My first sweeble was an open access site for people to write and share their own news and features - tagline "Your news, not theirs".  I kept the brand and name for the mark two version of sweeble - a web to print self-publishing platform (tagline "Simply brilliant") - again with the goal of helping people tell their own stories. When all this sweebleapp kerfuffle shakes out, I'll blog about it here


  1. I'm very glad you wrote this post to cut through all the hype. A lot folks will find this very enlightening!

  2. Thanks, Ali.
    Just to mention I have had some anonymous comments. I do appreciate the sentiments expressed, but this post (and indeed Sweeble as concept) is about openness and owning what we say and for me that means not publishing anonymous material - sorry.

  3. You could sue them... er... Sue!

  4. Word is spreading in the disgruntled ex-Bubblews camps.... fear not, the masses who are annoyed at "B" for many reasons are quietly cheering you on :)
    Sorry this is anonymous, I didn't know what to pick from the dropdown!

  5. It's so interesting and ironical that a person who actually gave birth to this novel concept couldn't take it forward, and some random dudes managed to grab all the attention for 2 years and ripped off millions of man-hours!

  6. Second and Jason screwed a lot of folks over with their Bubble site. You have a lot of folks in your corner.


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