Close your eyes and think about everyone you know who “gets involved”: in the PTA; the WI; scouts, sports teams; hobby groups, collectors, civic societies, or any one of the hundreds of thousands of clubs and groups that make up our ‘real’ social networks.

Think about who belongs to those groups, and who reads their news. Now think about how many of them would be exactly the sort of people you would love to advertise to.

If you could just click to set up an ad campaign that specifically targets Sunday league football clubs in the Midlands, or parents of school children in Leeds, or book club members across the UK, wouldn’t that be useful?

That’s what the next version of sweeble will offer.

Sweeble advertising will accurately target ad readership by getting its users to define their group and their audience.

We’ve designed it to be much more focused than website search advertising or local newspaper/radio ads. But the bottom-line is, it will also be much cheaper.

However, right now we’re just inviting interested companies to pre-register with us, while we concentrate on building up the marketplace of groups using sweeble.

Registering will give you first-off-the-blocks notice of the release of the advertiser-ready version of sweeble and the option of getting involved in subsidised trial campaigns. We won’t bombard you with emails and you can de-register anytime.